Ultrella Natural Deodorant in Sunshine Lime has taken out the top spot in the OdourCare category at the CertClean Clean Beauty Awards for 2021.
Across all the categories, there were 455 entries from around the world. To WIN the category is a dream come true.
CertClean is North America’s leading certification for safer beauty and personal care products. It freaked me out to learn that in Canada, where they are based, if just one chemical in a cosmetic is natural or organic, the product is legally allowed to be marketed as entirely natural or organic. That is pretty crazy.
Each year CertClean vets hundreds of beauty and personal care products formulated without the use of potentially harmful ingredients, such as carcinogens, chemicals that may potentially affect our hormonal system, reproductive system, neurological system, etc.
CertClean is not a certification for products with a certain quantity of natural or organic ingredients but a certification for products free from ingredients that may pose risk to our hormonal, reproductive and or neurological systems, like talcum powder, formaldehyde-releasing preservatives, parabens, sodium lauryl sulfates, and hundreds more (See Standards). CertClean is a certification which prioritizes human health over the use of organic and natural ingredients.
The CertClean Clean Beauty Awards have been running for 6 years now. This year, 455 products from all over the world entered the global Clean Beauty Awards program and an esteemed judging panel of 146 green beauty advocates and influencers determined the top products. Products were judged on their own merits and compared against the other products in their category.
When we formulated our products our goal was to make them as effective as possible, but not compromising on the quality of the ingredients. We spent months researching different ingredients and then even more time testing them out and sampling them with customers.
When I heard about the competition, it was one of those ‘why not, let’s do it’ moments. We’re so proud of what we’ve created and it felt really good to share it on the world’s stage. I’m 99.9% certain we have the only natural deodorant that can reduce sweat on the market. The hard part was deciding which fragrance to include. In the end I went with Sunshine Lime for two reasons; it is consistently our top seller across our range, and also, it was the first essential oil blend I created when I first started making natural deodorants. That makes it dear to my heart.
It was back in March when we first sent a parcel of products over to the States to be included in the programme. Months went by and then out of the blue, there was an email in the inbox saying Sunshine Lime had placed in the top 3 in our category. That was a happy day!!! Then next thing you know, we get the email saying we’ve won it. That was an even happier day.
If you’re keen to get your hands on some Award winning Natural Deodorant then click here to head over to our product page right now:
If you’d like to know more about the Clean Beauty Awards, then here’s a link to their website: